Cell phone text marketing is definitely the most personal and effective method of direct marketing. Its potential is just now being fully realized. Be many steps ahead of the others by adopting it in your overall marketing strategy.
Benefits
In today's dynamic and fast-evolving world, it is important to be able to reach your customers anywhere and at any given time. Our unique platform and industry expertise provide the tools and knowledge for your business to open a personalized communication channel with new and existing customers. This method of targeted, permission-based, context-driven marketing has been proven to yield great results!
Implementing an SMS Marketing strategy will take your business to the next level because it:
Enables truly personalized communication with customers
You are able to market to customers on a one-to-one basis, thus giving them the feel of individual treatment via the SMS sent to their mobile phones.
Shortens your time to market considerably
You can reach groups of people who are interested in knowing about your products and services instantly.
Allows the transmission of time-sensitive information
You may, for example, wish to reach your customers just before lunch hour (if you have a restaurant) and you want to promote daily specials particularly on slow days of the week.
Includes customization capabilities
With our platform you can :
- Choose to deliver your message instantly
- Schedule future delivery of your message at a precise time
Ensures text message delivery
Delivery of your message is ALWAYS ensured thanks to the reliability of mobile technologies that SMS Marketing is built upon.
Guarantees that your marketing messages are always welcome
Your marketing campaign is permission-based (opt-in)so your messages are sent only to those who have requested them. According to industry studies, over 80% of cell phone users are willing to receive opt-in text messages. This greatly increases ROI and provides the foundation for a successful campaign.
Enables you to effectively target both new and existing customers
Your new customers opt-in easily and existing customers will always embrace the opportunity to receive more personalized treatment. As a result, customer loyalty is increased through a variety of specials, coupons and other offers. This improves your bottom line!
Maximizes cost-effectiveness and returns
Our leading edge platform allows you to increase sales of existing products as well as introduce new ones. A properly designed and executed SMS Marketing campaign can produce response rates of up to 20-40%! Text messaging has been estimated to be 10-15 times more effective than newspaper advertising and 5-10 times more effective than direct mail. With text messaging, each customer contact costs pennies and your message is welcomed. With print media and direct mail, ads are not targeted and as a result are largely disregarded.
Text messaging can help to breathe new life into your existing print advertising and/or direct mail campaigns! By simply placing your KEYWORD in your existing ads (TV, RADIO, NEWSPAPER, MAGAZINES, DIRECT MAIL, BILLBOARDS) you add a level of interactivity that will be sure to attract new customers and capture market share.
It is GREEN!
No more wasting paper! Every day we throw out countless envelopes and inserts that we never read. Not only does text message marketing reduce waste, your message is also stored on the recipient's phone! By transitioning to SMS mobile marketing, you will be saving the planet while actually helping your company!